The majority of companies advertise their products and services using the pay-per-click (PPC) model of advertising. They pay the platform, with the most relevant traffic, to display ads that redirect the platform’s traffic toward the company’s store or website, thus generating maximum sales (as 65 percent of visitors click on PPC ads). OPTMYZR vs Opteo both are great tools.
Therefore, no one can deny the importance of the PPC model in the success of any business. There are countless benefits of the PPC model of advertising including higher ROI, increased site traffic, better control of the ad campaign, and instantaneous results. As per careful estimates, PPC ads ensure 200 percent ROI for businesses.
But for incorporating PPC advertisements effectively into your business, you need to have a platform that manages every aspect of your online ads for you. However, choosing the right PPC managing tool is easier said than done. A solution that perfectly fits your business requirements and scope and is cost-effective as well.
We have already covered two of the most popular ad-tracking software, In this article, we will review two solutions that manage PPC ad campaigns for different platforms. We will review both OPTMYZR and Opteo in detail in terms of their reviews, features, pricing plans, pros, and cons, and then will honestly decide which is the best tool for managing online ads.
OPTMYZR – Your Complete PPC Toolkit
OPTMYZR Review – What is OPTMYZR?
OPTMYZR is an all-in-one PPC toolkit that has been in business since 2013. Most of its customers are happy with its services which is evident from its 4.7 out of 5 rating on G2 and 4.6 out of 5 rating on Capterra. OPTMYZR works perfectly for all types of businesses with its amazing features from budget optimization to PPC insights. With OPTMYZR, you can run ad campaigns on multiple engines such as Google, Amazon, and Facebook, and in multiple formats such as video ads, shopping ads, and display ads.
OPTMYZR Features
OPTMYZR comes with all the features that any online ad managing software would offer. It allows you to control all the aspects of your ad campaign while maintaining a constant workflow as well.
Budget Optimization
The best part about OPTMYZR is that it allows you to perfectly manage your budget on all levels of your ad campaigns. With its Budget Optimization feature, OPTMYZR allows you to hit your monthly spending targets and hold you back from overspending through automated strategies to lower costs. With budget alerts, you can stay updated on all the information related to your budgets such as overspending or other budget issues.
Campaign Automator
OPTMYZR also comes with Campaign Automator which lets you get started with your new campaigns in a super fast way. It collects your inventory data and uses it to create automated and scalable ad campaigns for your business. The pre-built and unique templates allow you to get your campaign ready within no time and you can acquire the manual control back at any stage of your campaign.
Enhanced Scripts
Another great thing about OPTMYZR is that it comes with ready-to-use PPC scripts. So, you don’t need any coding to get the right script for your ad campaigns. You can choose your desired one from the pool of already built and tested scripts. They are also regularly and automatically updated for all the accounts using them.
Account Blueprints
You can also build a PPC team that maintains your workflow and ensures that each team member is oriented toward the right goal. You can literally create blueprints for all the tasks, assign owners to each task, and keeps every owner updated on the deadlines and plans. For better control and improved efficiency, you can even use Zapier to integrate all of your blueprints into project management platforms like Asana.
Bid Management
With the Bid Management feature, you can completely control your bid strategies with on-point automation. You can set the hourly bid adjustments where, based on the weekly performance of your bid, you can make adjustments for maximum profit. In the absence of insufficient data on individual ad campaigns, OPTMYZR allows you to use data from similar campaigns and get an idea about yours. You can also set bidding rules and segment your product based on different attributes such as brand and color etc.
PPC Insights
Lastly, PPC Insights let you analyze your PPC data in depth. Not only this but it suggests relevant optimization measures so that you can fix your ad campaign instantly. The PPC Insights you get in OPTMYZR are pretty detailed including daily budget forecasts, geo-based ad strategies, performance measures, and much more. All of this allows you to track each and every step of your ad campaigns with targeted strategies that generate maximum sales.
OPTMYZR Pricing Overview – is it Worth Your Money?
OPTMYZR has one pricing plan whose cost depends on the amount you spend on your monthly ads. The lowest cost of the platform is $249 per month for $10K spent on the monthly ads. The highest cost is $665 per month for $500k monthly ad spend, over which you can get your Custom or Enterprise plan. So, for businesses who are just starting out and want to spend a little on a PPC toolkit, the lowest plan is the best option.
Pros & Cons of OPTMYZR
| Pros | Cons |
|---|---|
| 14-day free trial without having to enter credit card information | A bit complex dashboard for beginners |
| Offers a variety of ad formats to choose from that cover most the businesses | The live chat option takes hours to address any issue |
| Has extensive resources including case studies, webinars, blogs, etc |
Opteo – Your Ultimate Google Ads Manager!
Opteo Review – What is Opteo?
Opteo is a great Google ads managing tool with a 4.9 out of 5 rating on Capterra and a 4.6 out of 5 rating on G2. Opteo improves your Google ads performance with regular alerts and ad optimization updates. You can optimize bids, exclude bad site traffic, detects errors, manage shopping ads, and much more. With Google ad reports and alerts, you always remain informed on every aspect of your Google ad campaign and fix issues instantly.
Opteo Features
Opteo has countless features that make it super easy for businesses to enjoy high conversion rates. It is trusted by companies like Spotify, Etsy, and many more.
Monitor Performance
With Opteo, you can monitor the performance of your Google ads through graphs and behavior metrics. Not only this, but you can export the data and share it with your team members and clients. The performance graphs are so self-explanatory that you don’t need to put much effort into understanding them. You get behavior metrics from Google Analytics which ensures that you have access to the most relevant data. You can also study the data by adding filters for different campaigns and conversion types.
Google Ad Alerts
Opteo keeps track of all of your Google ad accounts and updates you on everything with its regular alerts. These alerts cover everything from your budget to errors and much more. You get instantly alerted if your budget malfunctions and with Opteo’s suggestions, you can fix the issues. Similarly, in case your campaigns flatline, you get instant alerts so that any issue can be resolved in time.
Exclude Bad Traffic
You can exclude bad traffic, which isn’t relevant to your business, easily with Opteo. This is to ensure that your ads get only the most relevant traffic coming from an authentic source. Alongside, Opteo excludes mobile apps from your Google ad accounts that don’t bring conversions because most of the time they attract accidental clicks. Opteo also excludes placements that don’t convert and disable search partners that aren’t able to run successful campaigns.
Improve Ad Creative
With the improved ad creative feature, you can do split tests for your ad campaigns and analyze which changes are performing better for your business. This feature lets you pause the underperforming ads and resume them when fixed. You can write new ads and test them along with copying the existing ads. In case any of your ads don’t have any ad extension, Opteo suggests you to ad one and optimizes your ad’s performance.
Manage Budgets
Opteo lets you manage your ad campaigns’ budget with timely budget alerts and useful budgeting tools, so you don’t need to worry about overspending. All you need to do is to set up your budget and enter your ad preferences, the rest will be managed by Opteo itself. It tracks your budget spending and informs you at every stage of your ad campaign. Not only this, but you can keep an eye on all of your accounts with Opteo’s account center and manage budget settings from one place.
Optimize Bids
Last but not least, you can optimize your bids for better performance of the ad campaigns. Opteo allows you to make use of bid optimization in a number of different ways. For instance, when it sees that a particular demographic is bringing more conversions, it comes up with recommendations to target that region more diligently. Similarly, Opteo ensures to reduce your number of bids in low-converting time periods and boosts them otherwise. Also, bids poorly performing on a specific keyword are reduced by Opteo.
Opteo Pricing Overview – is it Worth Your Money?
Opteo comes with four pricing plans: Basic, Professional, Agency, and Enterprise, each with only a monthly payment option.
- The Basic plan is for businesses having 25 ad accounts and having a monthly ad spend of $50,000. This plan costs $99 per month.
- The second plan is the Professional plan which allows you to connect 50 accounts. So, if you have a monthly ad spend of $250,000, it’s for you. It costs $199 per month.
- The Agency plan is for businesses with 100 ad accounts and has a generous ad spending of %500,000 per month. You have to pay $399 per month to get this plan.
- Lastly, the Enterprise plan, as the name suggests, is for big enterprises with unlimited ad accounts and $1,000,000 monthly ad spending. This plan costs you $799 each month.
Pros & Cons of Opteo
| Pros | Cons |
|---|---|
| Offers extensive data-driven insights into Google ad accounts | You cannot download reports unless you upgrade to the Professional plan |
| Provides a free trial for 3 days on all pricing plans | Limited integrations options |
| User-friendly interface that is especially welcoming for newbies |
OPTMYZR vs Opteo – Which One is the Best?
OPTMYZER and Opteo both come with countless features that make them the perfect fit for PPC management. The only deciding factor is that OPTMYZER is an all-in-one PPC management tool while Opteo only targets Google ads.
For businesses focusing only on Google ads, Opteo is a great option because if they opt for OPTMYZER, most of their resources will go untapped.
It covers multiple platforms for running ads while on the other hand Opteo is only focused on Google ads. So, if you only want Google ads, Opteo is the right choice as it is cheaper compared to OPTMYZR and has a variety of pricing plans catering to a wide range of businesses. But, for businesses focused on Facebook, Amazon, and Microsoft as well, OPTMYZR should be chosen without a second thought.
Conclusion – Final Words!
Lastly, most of the tools used for the PPC ad campaigns come with more or less the same features. The difference comes in their ease of use, customer support, the number of integrations they offer, and their pricing plans.
When gauged on these parameters, OPTMYZR is the most suitable tool for managing ad campaigns. This is because, apart from Google ads, OPTMYZR covers other platforms also for running successful ad campaigns.
So, what are you waiting for? Start growing your business with one of these solutions now!
