Despite its relatively new status in the marketing industry, GoHighLevel (or GHL) has grown exponentially – particularly during the COVID lockdowns of 2020, when many businesses had to move their products and services online. Therefore, GoHighLevel reviews have been increasing on the internet, as many users seek to narrate their experiences with the platform.
However, simply tagging the platform as a sales software is selling it short – it does many other things, such as SMS and email marketing. We wrote this comprehensive review based on our experiences and the various aspects we noted about this platform. We will also discuss its features and overall performance, advising whether it offers you good online marketing and sales setup opportunities to benefit your business.
GoHighLevel brief overview
Launched in 2018 by Shaun Clark, the site began as a product called “High Level,” but he could not get its online domain – instead settling for the current name. He created it with small enterprises and agencies in mind, with the awareness that their size limits what they can do to grow.
This platform handles marketing and CRM tasks to help businesses and marketing agencies retain and get more customers. It does this by assisting businesses to locate more customers, generate sales leads, create better customer retention strategies, and grow their enterprises using smart marketing tactics.
Therefore, you should not just view it as a sales platform. Instead, it is an all-in-one SaaS platform that offers you a variety of tools spanning from marketing automation, CRM, funnel builders, landing pages, website builders, email marketing, and so on. Its ultimate goal is to streamline your efforts so that you focus on what matters most: fulfilling your customers’ needs.
GoHighLevel Pros and Cons
| Pros | Cons |
|---|---|
| Offers a free 14-day trial for new signups | Only allows you to integrate SMTPs, not email tools |
| Offers an all-in-one functionality at a relatively affordable cost | Does not offer as many integrations as some competing sites |
| Gives you a complete website builder with membership options and a funnel builder | Unsuitable for e-Commerce stores that have a large number of products and inventories |
| Very good for handling client work due to its white-label and agency portal options | |
| Includes in-built automation tools, SMS marketing, and email systems | |
| Very good customer service |
GoHighLevel Features
Reputation management
If you want to enhance your reputation management, it is a good idea to use this platform for your needs because it allows you to use major reviewing sites like Facebook and Google, as well as other platforms. To help it achieve this functionality, it uses an in-built API that integrates seamlessly with hundreds of platforms and lets you respond to consumers.
It also lets you monitor your product reviews, social media feedback, and sentimental analysis, where you can know what your customers like about your products or business.
While this feature’s complexity may initially intimidate you, mastering it is the key to saving you countless hours weekly managing your reputation. However, you can explore other reputation management software if you find its learning curve too steep.
Marketing automation
The site’s significant tool is its Workflow Builder, which allows you to build strong marketing automation for your clients and business. It is a replacement for the platform’s campaign builder and improves its campaign effectiveness by adding the following:
- External communication: These include SMS, email, Facebook Messenger, GMB messaging, and Instagram DMs.
- Workflow actions and conditions such as Webhooks, Go to, if/else, and Wait
- Membership actions like revoking offers and membership grants
- CRM actions include sending review requests, updating CRM, adding to CRM, and one-time charges.
Pipeline management and High-Level CRM
By far, the High-Level CRM is what many people know GoHighLevel for and is what makes it unique from other sales platforms. Our experience with different platforms reveals that most of them lack customer relationship management software, which this software presents.
Many GoHighLevel reviews state the same thing – the platform’s CRM tool is among the best in the industry. Many marketers will enjoy it because it will help keep track of all sales leads and manage prospects, conversions, and clients. Although it does not have a feature called CRM, you can find all of these aspects in its “Opportunities” dashboard, manually add prospects’ names, update their statuses, and integrate the dashboard with other features.
Power dialer
An exciting aspect we noted was the Power Dialer, which allowed us to call our customers from within the application, set up 3-way calls, and transfer calls. It was also easy to create outbound call queues and set up numbers in the queue if the calls went unanswered a specific number of times.
Mobile app
Aside from the marketing automation, GHL also stands out from competing platforms due to its smartphone app, which allows you to access important CRM tools from the website platform.
Through the app, you can get your dashboard reports, manage contacts and review requests, view all your opportunities and modify them, access all your conversations and connect with prospects, manage your appointments, and many more functions. You can also receive and send SMS messages through the platform’s integration with Twilio, but keep in mind that this will lead to additional charges.
These features make the app a significant bonus for any sales and marketing team because of its convenience for all these activities.
Website Builder
If you are looking to develop a website for your business or several websites, it is always a good idea to use GoHighLevel’s builder because it will create a well-structured website with all the required features. It gives you complete control over the website’s customization, and you can add features like membership sections, surveys, and custom menus, similar to an offline website builder like Launchaco.
Membership sites
For users who are trainers or hosts of courses on platforms like Teachable and Kajabi, GHL will offer membership platforms to allow the creation and building of unlimited paid or free courses, as well as unlimited numbers of users signing up for these courses.
You can brand and customize your membership area through the platform’s Drag and Drop editor if you want to use the membership sites feature. Additionally, it offers the benefit of unlimited video hosting, so you will not need to upload your videos on other sites like YouTube, Wistia, or Vimeo.
Payments and Invoicing
Additionally, the platform allows you to maximize its payments tool to create customer accounts, add information, and automate recurring billings – a feature many marketing agencies will find helpful. The dashboard lets you see pipeline and conversion data at a glance, see if any messages are unread, and call your customers or leads.
You must have a PayPal account to set up the feature, but always be aware of the terms and conditions you must follow when setting up the account.
GoHighLevel Support
Many GoHighLevel reviews – including ours – will agree that the support levels are the best you can get from a SaaS company. This involves contacting the support team, getting responses, and accessing the help documentation.
Before talking to the team, you can dive into the help center, which allows you to access the HighLevel knowledge base. This area is easy to search for specific questions, topics, and answers, thanks to the wealth of written information and “how to…” videos that can handle any queries you may have.
If you notice that your question was unanswered by the help center, you can talk to the support team through live chat. They are very responsive and will advise you on the problem and if you should raise a support ticket.
Similar to the live chat, you can opt for the priority support function that offers quick and direct access to the support team. You will need to pay for it through a monthly subscription and commit to it for at least 3 months, but it will provide you with a dedicated HighLevel account manager and 24/7 access to the support team. Additionally, it allows you to join the Beta Program, where you can test possible new features of the site and send your feedback.
Regarding accessing the support team on social media, the platform runs 3 Facebook groups: HighLevel Job Network, HighLevel Pro Agency Group, and HighLevel Official Community. The Official Community page is among the best social media communities and lets you directly talk with other users and the development team. The Pro Agency page caters to GHL users on its Agency Pro account plan and focuses on assisting agencies in adopting SaaS methods, while the Job Network page is for connecting agencies and marketing professionals.
If these methods are not your preference, you can contact the team through a 1-on-1 call function, which happens through Zoom for 30 minutes. However, this is slower than the other methods of reaching the team, as the earliest time you can schedule the call is the following working day.
Is GoHighLevel a CRM?
CRMs, also known as Customer Relationship Management, is a set of software and strategies that allow you to enhance your business relationship with leads and customers.
Because this platform offers features such as social media integration, email marketing, and SMS marketing, it is a CRM. This is because all CRM software must help a business streamline its sales, management, accounting, customer service, and marketing efforts. It can automatically manage some of this customer information or leave it to you for manual management.
When setting up your account on the site, you will need to rely on it to improve your business processes, such as:
- Storing all your customer’s information in one system that you and your marketing team can access easily.
- Keeping track of all your customer interactions, especially if they interact with several employees in your company.
- Tracking the productivity level of your sales teams and creating workflows.
GoHighLevel vs ClickFunnels
Similarities
Both platforms are great tools for sales funneling, offer comprehensive website builders and CRM tools, and are user-friendly. They also offer white-label smartphone apps, which might make you see GHL as a ClickFunnels 2.0.
Differences
The main differences between them are:
- ClickFunnels focuses on allowing businesses to make “attractive” sales funnels that convert visitors to customers and leads, but it does not allow you to scale up your business or agency. GHL is a primary SaaS provider that assists individuals and businesses in scaling up their companies.
- ClickFunnels gives you features and tactics that do not need coding or technical knowledge to use effectively and eliminates your dependence on technical staff. GHL is an application that focuses on marketing agencies and lets users customize their marketing demands.
- While the number of plans on both platforms is the same, the monthly pricing differs. ClickFunnels offers them at $97 for the basic plan, $297 for the premium plan, and $2,497 for the high achiever plan. GHL offers services at $97 for the basic plan, $297 for the Agency Unlimited plan, and $497 for the Unlimited account plan.
GoHighLevel Alternatives
Here are some valuable alternatives to GHL in case it does not work for your business:
- Kartra: This platform shines in its email marketing, although it provides you with lead generation, landing page builder, and intuitive funnel builder tools. However, it lacks many customization options and can be pricey if you require more accounts.
- ClickFunnels: This is similar to GHL, although it has fewer features. Its main specialization is in funnel creation.
- HubSpot: This is the best platform for freemium services that can assist you in getting things started in CRM without needing to place initial investments.
Final verdict: Is GoHighLevel worth it?
Yes, GoHighLevel is worth it. It can assist anyone looking for solutions to their sales and marketing efforts, as it is excellent if you combine your marketing resources in an efficient and time-savingly and scale your business to greater heights.
