As a sales professional, marketer or entrepreneur, you know that having a strong sales funnel is key to your success. But what is an evergreen sales funnel? How do you build one? Is it effective? What are the pros and cons? Which tools should you use?
An evergreen sales funnel is a great way to capture and nurture prospects through a series of automated emails. It ensures long-term success of your business. By following the evergreen marketing funnel method, you will be able to generate revenue month-after-month! There is no need to pay monthly or annually for a professional evergreen sales funnel builder service. You can do it yourself!
The biggest problem with evergreen sales funnel is that you have to have content. And not only do you have to have content. you have to keep maintaining it.
In this guide, we’ll answer all your questions about evergreen sales funnels. We’ll explain what they are, how to build them and whether they’re right for you. Plus, we’ll provide a list of best evergreen sales tools.
A Brief of Evergreen Sales Funnel
What is an evergreen sales funnel?
An evergreen sales funnel is a type of sales funnel that can be used to generate leads and sales on autopilot. It is a system where you can set up once and it will continue to generate results over time.
It is called an “evergreen” because it is designed to last indefinitely, unlike a traditional sales funnel which has a definite beginning and end.
Benefits of Using an Evergreen Sales Funnel
1. It can help you generate leads and sales on autopilot
2. Build your list is never easier than before
3. Conversion rate increases dramatically
4. A great way to save you time and money by automating your marketing efforts
5. Scale your business and grow more
How Does an Evergreen Sales Funnel Work?
1. The Lead Magnet and Email
There are a few key components to an evergreen sales funnel. First, you need to have a lead magnet, which is something that will entice customers to sign up for your list. This could be a free report, an e-book, or even a discount on your products or services.
Once you have a lead magnet, you need to create a series of emails that will nurture your leads and build a relationship with them. These emails should provide value, such as tips, tricks, or advice, and should also include a call to action to buy your products or services.
2. Sales Content
Evergreen sales funnels typically involve some kind of content that is evergreen in nature, meaning that it is always relevant and useful to the customer. This could be a blog post, an e-book, or even a video series. The goal is to provide value to the customer on an ongoing basis, so that they keep coming back for more.
3. Webinar
To create an evergreen webinar, simply record a live webinar and then upload it to a platform like WebinarJam. Then, promote your webinar through social media, email marketing, and paid advertising.
Once people register for your webinar, they’ll be added to your sales funnel and will start receiving additional follow-up emails from you. These emails will continue to promote your products or services and will eventually lead to a sale.
4. Paid Traffic
Paid traffic is another great way to quickly generate leads and sales for your business. With paid traffic, you can target specific audiences and get them to visit your website or landing pages through paid advertising. There are a number of different paid traffic sources you can use, such as Google AdWords, Facebook Ads, and LinkedIn Ads.
Finally, you need to have a way to measure the success of your evergreen sales funnel. This could be through a newsletter signup rate, the number of sales you make, or the number of customers who stay subscribed to your list. By tracking these metrics, you can fine-tune your funnel to ensure that it is as effective as possible.
Key Features of an Evergreen Funnel
An evergreen funnel is a type of marketing funnel that is set up to run continuously, without the need for constant maintenance or attention.
- The Tripwire: This is a low-cost offer that you make to visitors after they have opt-in to your lead magnet. It is designed to convert leads into customers.
- The Core Offer: This is your main product or service that you offer to customers.
- The One-Time Offer: This is an upsell offer that you make to customers after they have purchased your core offer. It is designed to increase the average order value
- A stable offer that does not need to be constantly updated or changed
- Automatic delivery of content or products to customers
- The ability to scale up or down the funnel according to customer demand
- Flexibility to accommodate changing customer needs or preferences
An evergreen funnel can be an effective way to grow your business without having to put in a lot of extra effort. Once the initial setup is complete, an evergreen funnel can run on autopilot, freeing up your time to focus on other aspects of your business.
A Success Story of Zenith Who Used Evergreen Marketing Funnels
Zenith is a young, ambitious company that sells eco-friendly cleaning products. They started using evergreen marketing funnels about six months ago and have seen incredible results.
Since implementing evergreen marketing funnels, Zenith has:
– Quadrupled their online sales
– Increased traffic to their website by 300%
– Generated over 10,000 new leads
Their success is due to a number of factors, but the key has been their ability to create a streamlined, efficient marketing system that keeps their sales moving forward even when they’re not actively working on it.
Here’s a look at how Zenith has used evergreen marketing funnels to drive their success:
1. Creating a Product Landing Page
The first step in Zenith’s evergreen marketing funnel was to create a landing page for their eco-friendly cleaning products. This page included key information about the product, as well as a strong call-to-action (CTA) that encouraged visitors to learn more.
2. Creating a Lead Magnet
To further encourage visitors to their website to take action, Zenith created a lead magnet in the form of an e-book. This e-book offered more detailed information about eco-friendly cleaning and was designed to get people interested in learning more about the products.
3. Building an Email List
In order to deliver the e-book to visitors, Zenith built an email list. They did this by using a tool like SumoMe to create a pop-up opt-in form that appeared when someone visited their website.
4. Creating a Thank-You Page
Once someone opted in to receive the e-book, they were redirected to a thank-you page. On this page, Zenith offered a coupon code for 10% off their products. This helped to increase conversion rates and encourage people to actually make a purchase.
5. Creating an Email Sequence
To stay in touch with their new leads, Zenith created an email sequence that was sent out over the course of a few weeks. This sequence provided additional information about their products and how to use them, as well as more coupons and discounts.
6. Measuring Results
Zenith uses a tool like Google Analytics to track the results of their evergreen marketing funnel. This allows them to see how many people are coming to their website, how many are opting in to receive the e-book, and how many are making a purchase.
Thanks to evergreen marketing funnels, Zenith has been able to take their business to the next level. If you’re looking for a way to increase sales and grow your business, consider implementing an evergreen marketing funnel of your own!
How to Build Your Own Evergreen Sales Funnel?
If you want to build your own evergreen sales funnel, there are a few key elements that you’ll need in order to make it successful. Here’s what you’ll need:
1. An awesome giveaway:
This is something that your ideal customer will find valuable and be willing to exchange their contact information for. It could be a guide, an eBook, a checklist, etc.
2. A great short time offer:
This is an offer that’s only available for a specific period of time and that your ideal customer will find irresistible. It could be a discounted product, a free shipping offer, etc.
3. An evergreen email sequence:
This is a series of emails that you’ll send to your list in order to sell them on your offer. Each email should build on the previous one, and ultimately lead to a purchase.
It might be-
1. Send a welcome email
2. Provide valuable content
3. Send a follow-up email
4. Offer a freebie or discount
5. Send another follow-up email
6. Close the sale
4. Evergreen webinar funnel:
This is a recorded webinar that you can use to generate leads and sales on autopilot. It should be high quality and offer value that your ideal customer will find irresistible.
If you have all of these elements in place, you’ll be well on your way to building a successful evergreen sales funnel.
Pros and Cons of Evergreen Sales Funnel
Sales funnels are a great way to increase conversion rates and revenue. However, they are not without their drawbacks. Here are some pros and cons of evergreen sales funnels:
PROS:
– Increased conversion rates
– More predictable revenue
– Automation can save time
CONS:
– Requires more upfront work
– Can be difficult to change or modify
– Not all visitors will be ready to buy right away
Overall, evergreen sales funnels can be a great asset for businesses. However, it is important to weigh the pros and cons before deciding if an evergreen funnel is right for you.
An Evergreen Sales Sequence That Works
If you’re looking for an evergreen sales sequence that always works, look no further. In this post, we’ll share a 5-day sequence that’s simple, effective, and easy to implement.
Day 1: The Value Email
The first email in your sequence should be all about providing value. This could be in the form of a helpful blog post, an informative video, or a free tool or resource. Whatever you choose to share, make sure it’s something that your audience will find useful and valuable.
Day 2: The Transition Email
The second email in your sequence is where you’ll begin to transition from giving free value to selling your product or service. To do this, you’ll want to introduce your product or service and start to position it as the solution to your audience’s problem.
Day 3: The Sales Email
Now it’s time for the third email in your sequence, which is where you’ll make your sales pitch. This is where you’ll really sell your product or service and try to get your audience to take action.
Day 4: The Scarcity Email
In the fourth email, you’ll want to create a sense of urgency and scarcity around your product or service. This could be in the form of a limited-time offer, a special discount, or anything else that will incentivize your audience to buy now.
Day 5: The Final Email
The final email in your sequence is the last chance to make a sale, so you’ll want to go all out here. This is where you can really push your product or service and try to get your audience to take action.
If you follow this simple 5-day sequence, you’ll be well on your way to making sales and generating revenue. So, what are you waiting for? Get started today!
An Evergreen Sales Funnels Strategy for Entrepreneurs
If you’re like most entrepreneurs, you’ve probably struggled at one point or another with selling your products or services.
It’s tough to know how to strike the right balance between providing free value and asking for a sale.
On one hand, you don’t want to seem pushy or sales-y. But on the other hand, you need to make money to keep your business going!
The key is to find an evergreen sales sequence that works.
Here’s a three-email sequence that’s been proven to work time and time again:
Email 1: Free Value
In the first email, it’s all about providing free value.
Give your readers something they can use or learn from, without asking for anything in return.
This sets the stage for the second email, where you’ll make your ask.
Email 2: The Ask
In the second email, it’s time to make your ask.
Now that you’ve built up some rapport and provided value, you can introduce your product or service.
Make sure to frame it in a way that’s helpful and relevant to your reader. For example, if you’re selling a course on email marketing, you could say something like:
“If you’re struggling to get your emails read, this course is for you. It’ll teach you how to write emails that get opened, read, and responded to.”
Email 3: The Close
In the third email, it’s time to close the sale.
If your reader is still on the fence, this is where you’ll want to introduce scarcity.
Let them know that there are only a limited number of spots available, or that the price will be going up soon.
This sequence has been proven to work time and time again. So if you’re struggling to sell your products or services, give it a try!
Learn How to Master Your Email for Evergreen Buying
If you’re like most people, you probably spend a good chunk of your day dealing with email. And if you’re not careful, it can be a huge time suck. But it doesn’t have to be that way! With a little bit of effort, you can learn how to master your email and make it work for you instead of against you.
Here are a few tips to get you started:
1. Introduce product scarcity: If you have a limited-time offer or a product that’s in high demand, let your subscribers know right away! This will create a sense of urgency and encourage them to take action.
2. The first two emails in your funnel should be focused on building rapport and establishing trust. Once you’ve done that, you can start to introduce your product or service.
3. By the third email, your subscribers should be warmed up and ready to buy. If you try to sell too early, you risk losing their interest.
Email can be a powerful tool if used correctly. With these tips, you’ll be well on your way to mastering it!
Best Tools to Create Evergreen Funnel
If you want to create an evergreen sales funnel that can generate leads and sales on autopilot, you’ll need the following tools:
Landing Page Builder Tools
This will be your “funnel” where you’ll drive traffic to from your various marketing channels.
There are a number of great tools available to help you build effective landing pages. Below are just a few of the most popular options:
1. Unbounce: A powerful, yet easy to use, landing page builder that offers a wide range of features and templates.
2. LeadPages: Another popular choice that offers a wide array of templates and integrations.
3. Instapage: A great option if you’re looking for a landing page builder that’s easy to use and offers a wide range of features.
4. Lander: A good choice if you’re looking for a landing page builder that offers a wide range of templates and integrations.
5. Wishpond: A landing page builder that offers a wide range of features, templates, and integrations.
Automated Email Marketing Tools
This will be how you nurture and convert your leads into customers.
List some tools names.
– Mailchimp
– Sendgrid
– Amazon SES
– Mandrill
– Mailgun
– Constant Contact
– AWeber Communications
– Drip Email Marketing by LeadPages
– GetResponse
Autoresponder tools
These will help you automatically follow up with your leads so you don’t have to do it manually.
There’s no one-size-fits-all answer to this question, as the best autoresponder tool depends on your specific needs and goals. However, some popular options include MailChimp, AWeber, Constant Contact, and GetResponse. Each of these tools offer unique features and capabilities, so be sure to do your research to find the one that’s best for you.
Sales Funnel Tools
How to find new customers and increasing sales? There are a lot of great sales funnel tools out there that can help you increase your sales and conversions. But which ones are the best?
Here is a list of the best sales funnel tools that you should consider using:
1. LeadPages
LeadPages is one of the most popular sales funnel tools available. It allows you to easily create beautiful landing pages that are optimized for conversion. It also comes with a powerful drag-and-drop editor so you can customize your pages to perfection.
2. ClickFunnels
ClickFunnels 2.0 is another great sales funnel tool that allows you to easily create professional looking landing pages. It comes with a lot of features and integrations that make it easy to use and customize.
3. Groovefunnels
Groovefunnels is a powerful landing page builder that comes with a lot of features and templates. It is very user-friendly and allows you to easily create high-converting landing pages.
4. Unbounce
Unbounce is a popular landing page builder that allows you to create, publish, and test landing pages. It comes with a lot of features and integrations that make it easy to use.
5. OptimizePress
OptimizePress is a powerful sales funnel tool that allows you to easily create beautiful landing pages and sales funnels. It comes with a drag-and-drop editor so you can easily customize your pages.
These are just some of the best sales funnel tools that you should consider using to increase your sales and conversions. Choose the right tool for your needs and start increasing your sales today!
Is Marketing Needed for Your Evergreen Funnels?
The truth is, evergreen funnels can be incredibly successful without any marketing at all.
However, if you want to maximize the potential of your evergreen funnel and make sure it keeps generating leads and sales day after day, week after week, then marketing is definitely something you should consider.
There are a number of different marketing strategies you can use to promote your evergreen funnel, and which ones you ultimately choose will depend on your specific goals and objectives.
Common Marketing Strategies
Some common marketing strategies for evergreen funnels include paid advertising, content marketing, email marketing, and social media marketing.
Investing in even just a few of these marketing strategies can make a big difference in the success of your evergreen funnel.
If you’re serious about making your evergreen funnel as successful as possible, then investing in marketing is definitely something you should consider.
