With a whopping 445 Million monthly users, the American image-sharing platform Pinterest has taken over the entire online world. And the scope and relevance of Pinterest have changed from a mere image-sharing social platform to a compelling brand and business-promoting venue. Recent statistics state that Pinterest will make around 4.1 Billion USD as part of its ad revenue by 2026. So, it’s always advisable to opt for Pinterest and its influencers for marketing and promotion. But the crucial question of how or where to find reputed influencers to collaborate with on Pinterest seems challenging to many. And the following section looks into the question and provides you with the ultimate guide to finding influencers on Pinterest.
How to Find Pinterest Influencers?
There are simple and advanced ways to find the most suitable and reputed influencers to promote your business or brand on Pinterest. You can use essential tips and techniques or try advanced software to find the ideal Pinterest influencer. The section below details some of the most commonly used methods and tips to discover influencers on Pinterest.
Use Public Boards
Boards on Pinterest are where the users generally collect the pins and ideas they are interested in. Users can hide their boards for privacy reasons, but influencers usually keep them public so that people can understand the field in which they are popular and their unique set of ideas and concepts. So, to find influencers on Pinterest, the most effective way is to search through the public boards on the platform.
Going through public boards helps you filter the influencers based on the field they are interested in and helps shortlist the best-suited ones for your business or brand. Even if you are looking for influencers for inspiration for a project, public boards are the best spots to look for influencer-approved ideas.
Use Popular Social Media Platforms
Another easy yet effective way to find influencers on Pinterest is to search through other popular social media platforms. Chances are high for almost all influencers to have an active presence over multiple social media platforms. So, you can go through social media platforms like Facebook, Instagram, etc., and find popular influencers in your required category. You can get the information from their social media bios if they maintain Pinterest pages.
If you are looking specifically for inspiration, it is possible for almost all influencers to share the same and similar content through their various social media accounts. So, even if you haven’t found an influencer’s Pinterest link, you may find their content in their other social media handles.
Use Suggested Accounts
As with any other social media platform, Pinterest also groups similar content and pins. So, if you are looking through the content in a particular category, you can find a ‘More Like This’ option after every post. On clicking the option, more similar content or at least content of similar aesthetics will be brought to you. From these suggested accounts and posts, you can find influencers and accounts that fit your business category and requirement.
Using an Advanced Software or Service
Nowadays, numerous online brand-promoting services and software are available; they can also help find suitable influencers on Pinterest. These professionally established services and software would have a better grasp on the Pinterest algorithm and the success rate of each influencer. They will also be able to help with designing the nature of your brand’s Pinterest marketing campaign.
Software like influence.co, upfluence.co, etc., are some of the most reputed brand promotion services, and such services can ensure the best effect possible in marketing and promotion.
Advanced Software to Find Pinterest Influencers
Business promoting software and services savemany search hours in finding the best-suited influencer for your business on Pinterest. They streamline the search process and provide handpicked accounts and profiles that are highly reputed and trustworthy. Among numerous such software, influence.co and upfluence.co are top-rated for functional features and excellent customer service.
Upfluence.co
Upfluence.co is one of the best online services in the influencer marketing sector. The platform has one of the most effective influencer marketing campaigns. They oversee all the steps of finding and collaborating with a Pinterest influencer, from searching and finding them, reaching out to them, providing the product/service brief to them, discussing price rates, streamlining the campaign, and even tracking the influencer’s performance.
Upfluence.co acts as a one-stop solution for all kinds of influencer campaigns on Pinterest, and some of their popular features are:
- An impressive database of Pinterest influencers
- High-accuracy search tool
- Various affordable price packages to subscribe to
- Integrates e-commerce tools to improve customer engagement
- More than 20 filters to narrow down the search results
- Intuitive user interface
- Review service for the influencer’s campaign content
- Effective influencer payment management feature
Upfluence.co maintains an IRM alias Influencer Relationship Management feature, which contributes highly to the platform’s effectiveness. This feature records and stores eh details on the influencers that you are collaborating with over a while and even provide a rank list based on the influencer’s performance in various Pinterest campaigns. It enables you to decide whether to work with a particular influencer again or not.
Influence.co
Influence.co is a popular Pinterest influencer marketing service. They have been in the industry since 2016 and host around 250,000 members on their online platform. The lion’s share of these members are influencers who maintain active collaborations with business giants like Amazon, Dyson, Bumble, and many more. The influence.co functions like an online marketplace for influencers. Clients can find influencers and maintainan organic connection before proceeding to business and marketing relations. This provides the client with a vast number of choices and also gets to compare and contrast with various influencers.
The Basic plan for influence.co comes free, but the Pro version needs a paid subscription. In both price packages, numerous features help with finding influential influencers on Pinterest, and some of them are:
- Incorporates a personal touch to the marketing campaign
- The influencers’ profiles on the platform contain information related to demographics, past collaborations, the effectiveness of past campaigns, etc.
- Businesses can post open campaigns to which interested influencers can join.
- Helps with sending campaign briefs to the Pinterest influencer
- Numerous filters are available to streamline the search for the ideal influencer on Pinterest
The advantage of using influence.co is that its online community feature is free. Anyone can avail of the service and find established and reputed influencers and businesses. As almost all the platform influencers maintain a Pinterest profile, the clients get to directly approach them on Pinterest once you get hold of their Pinterest profile details. They can either directly handle the business plan, although the Influence.co platform performs it much more effectively.
How to Find the Best Pinterest Influencer?
As we have discussed finding influencers on Pinterest, it is time to detail how to find the best influencer. Some pointers could help find the most effective Pinterest influencers.
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Check the influencer’s reach and followers
Monitoring the influencer’s performance and other metrics on Pinterest and their previous collaborations is essential. The number of followers, number of monthly views, etc., of each influencer, will be pinned on their Pinterest profile bio. A short note on their field of interest and area of expertise will also be available there. You can also look for the number of boards the influencer has maintained and pins in them. Checking the reactions earned by the influencer’s pins can also give a picture of the popularity and acceptance of the influencer.
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Check the influencer’s aesthetics
As influencers vary from each other regarding their aesthetics and their posting pattern, it is essential to make sure that the influencer you are choosing has the required pin pattern. There are various content-creating pins like video pins, product pins, story pins, infographic pins, etc., and make sure that the influencer and the business are on the same page regarding the nature of the pins. Also, ensure that the influencer maintains the habit of using hashtags and keywords that help reach the pin to more people.
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Making Pinterest boards for your business
Before finding influencers on Pinterest, any business or brand needs to create a public board with pins on their services, ideas, and business concepts. It helps in two ways. Firstly, any influencer you plan to collaborate with gets a better understanding of the nature of the service provided by the business, and thus, they can design the campaign better. Secondly, influencers interested in collaborating with the pinned concepts and ideas get to connect with the businesses. Many influencers have low views, looking for collaboration opportunities, and creating public boards could help them track you down and offer their services.
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Use Pinterest analytics or services to monitor the performance of the pins
Once the campaign is up and running, the client needs to monitor the performance of the Pinterest influencers and their pins. The engagement on the pins, number of saves, number of shares, number of link clicks, watch time, etc., should all be appropriately analyzed to determine whether the marketing strategy was a success and whether to make any changes to the campaign.
