Anytrack vs Hyros | Which One Is The Best Ad Tracking Software?

Paid online marketing is great if you can track your ads correctly, and many excellent tools can help you achieve that. AnyTrack and Hyros are commonly regarded as two of the best options. But when it’s time to decide where to put your money, the question becomes more complex. Which one is the best, AnyTrack vs Hyros? Let’s compare.

Hyros and AnyTrack are nearly identical in what they do but vastly different in how they do it. Hyros is an excellent option for businesses with more significant cash flow, but AnyTrack beats Hyros in almost every other aspect, including price, accessibility, user-friendliness, and ease of use.

We will probably never have a pure “one size fits all” answer since many determining factors will depend on your requirements. But let’s compare Hyros and AnyTrack in more detail, in terms of features, price, pros, and cons, before we can honestly decide which one is the best ad tracking software overall.

AnyTrack Review – What Is AnyTrack?

AnyTrack is a user-centric conversion tracking software platform. It has been in business since 2005, so it has a long and proven track record with many happy customers (so happy, in fact, that AnyTrack has a 4.9-star rating on Product Hunt). AnyTrack works with an advertising tag that you can link with your campaigns and website landing pages to track activity and provide helpful feedback.

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Features Of AnyTrack

AnyTrack has all the standard features that other ad-tracking platforms also have. It forms a layer between your ad campaigns, website (or landing pages), and analytics tools to ensure that everything is linked correctly to give you precise, measurable results. But AnyTrack implements its features in a few unique ways to make it stand out from the competition.

AnyTrack Uses A Single, Simple Tag

Unlike many other platforms, you don’t have to generate separate tags, all containing lines upon lines of code. You can quickly generate one small AnyTrack tag and load it into your website, landing pages, eCommerce site, or funneling system.

AnyTrack Tracks All User Interactions

AnyTrack creates unique user IDs and click IDs to accurately track all user actions, from the moment when they click on your ad or search engine entry and throughout the entire course of their engagement on your site. This enables you to identify where you might be losing customers and how you can improve your website’s visitor retention rate.

AnyTrack Is Incredibly User-Friendly

Many ad tracking software platforms are complicated and intimidating, requiring companies to hire agencies to implement them. AnyTrack is much simpler; the dashboard is so simple and easy to use that some users have compared it to playing a game before.

AnyTrack Pricing

AnyTrack has three tiers: Basic, Personal, and Advanced, each with monthly or annual payment options.

The Basic tier is for solopreneurs and small businesses that are just starting out in digital marketing. It costs approximately $50 per month or $502 per annum.
Despite its confusing name, the Personal tier is for small marketing teams, and it’s available at $150 per month or $1,500 per annum.
The Advanced tier is aimed at marketing agencies that manage multiple clients. It starts at $300 per month or $3,000 per annum.

AnyTrack Pros And Cons

Advantages Of AnyTrack:

AnyTrack is affordable. Even a small business with limited cash flow can easily justify the $50 per month investment.
AnyTrack is incredibly easy to use. There’s no need for you to be a genius at digital marketing to understand how the back end works.
AnyTrack is just as easy to configure. The tag is simple, and you can generate and integrate it with minimal effort.
AnyTrack is fully compliant with privacy laws.

Disadvantages Of AnyTrack:

AnyTrack isn’t known for its customer service. Due to the number of users, customers often have to wait a little while before they get a response to their service requests.
AnyTrack isn’t incredibly customizable. The software works the way it works, and most customers don’t see any problem with it, but marketing agencies may want to customize it a bit more than they currently can. This is something that the developers are actively working to solve, though.

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Hyros Review – What Is Hyros?

Hyros, like AnyTrack, is ad campaign tracking software that integrates with your website and ad campaigns to track your ads’ successes (and, of course, failures). Its goal is to give you clear, measurable statistics that you can use to improve your campaigns and return on investment. Also launched in 2005, Hyros is one of the most well-known names in the ad tracking industry.

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Features Of Hyros

Hyros has some features that AnyTrack doesn’t offer that some customers may find helpful.

Call Tracking

One feature that Hyros offers that AnyTrack doesn’t offer at present is call tracking. Hyros can track customer calls by integrating its code into your website’s header and scheduling software. Call tracking isn’t always perfectly accurate, but the fact that Hyros offers the option is excellent.

Long-Term Tracking

Some companies have long-term sales funnels, while others often make instant sales. Hyros was developed to fulfill the needs of companies that take much longer to close sales, while AnyTrack caters more to those that make faster sales.

How Much Is Hyros Per Month?

Hyros is secretive about its pricing, primarily because Hyros offers more of a custom service than AnyTrack. Your Hyros package is compiled and priced based on your company’s requirements and the size of your team. However, it starts from $199 per month.

Hyros Pros And Cons

Advantages Of Hyros:

Hyros caters well to larger businesses. Because the packages are more customizable than AnyTrack’s, they can more easily fulfill the needs of big businesses.
Hyros is invitation-only. This is an advantage because it helps to keep Hyros’ quality of service top-notch.
Hyros has excellent customer service, primarily because Hyros is invitation-only.

Disadvantages Of Hyros:

Hyros is expensive. The starting price of $199 per month is almost four times as much as AnyTrack’s most affordable package, making it less ideal for small start-ups and solopreneurs.
Hyros is invitation only. This was already mentioned as an advantage, but it is also a disadvantage because it means that you must already expose yourself to salespeople before you can get clear answers about costs and benefits.
There are some privacy concerns since Hyros doesn’t expressly state its compliance with privacy laws, and the software gathers and stores more personal information than AnyTrack.
Hyros is only intended for larger businesses because you must spend at least $10,000 per month on ad campaigns to qualify for Hyros’ service.

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AnyTrack vs Hyros – Which One Do You Choose?

AnyTrack and Hyros both have plenty of things going for them, and the decision is yours since you know your requirements. But all things considered, AnyTrack is the most suitable option for most users.

The only possible exception is a massive business with a sizeable marketing budget. Still, very few things set Hyros apart significantly enough to justify the more significant expense.

There are a few things that Hyros does that AnyTrack cannot do, but even those factors are disappearing rapidly as AnyTrack’s developers add more functionality. For almost all purposes, AnyTrack’s offering is better value for money for all but the largest businesses. It does what it’s supposed to and is good enough for even the smallest businesses to benefit from its service.

Final Words

There are very few differentiating factors between different ad tracking software. They all have similar features and near-identical functions. The main differences lie in their user-friendliness, customizability, and pricing structure. When we compare these factors, in particular, AnyTrack is the most sensible option by far.

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